Stetson: Iconic American Hatmaker with Legendary Status

The Legacy of Stetson

A true symbol of the American spirit, Stetson’s story is deeply rooted in the history of the Old West. Picture this: Between 1860 and 1865, John B. Stetson, prospecting for gold in Colorado, faced harsh and unpredictable weather. Drawing on his father’s trade, he crafted a durable, water-resistant hat from felted beaver fur. Its wide brim and high crown provided insulation and even served as a makeshift water carrier. Initially laughed at, the practical design quickly won over his peers. By the end of his journey, Stetson sold the hat to a cowboy for $5 worth of gold, marking the start of an enduring legacy.

The Rise of the Stetson Brand

Stetson’s innovative "Boss of the Plains" revolutionized the hat industry. By 1886, his factory was the largest in the world, setting new standards for craftsmanship and mass production. Customizations like the "cattleman" shape became cultural staples, solidifying Stetson as a true pioneer.

After his passing in 1906, the brand thrived under J. Howell Cummings, reaching iconic status. Stetson hats graced the heads of Hollywood legends and became a hallmark of Westerns. By the 1970s, the brand evolved into a bold fashion statement, with colorful designs featuring feathers and flair. The 1980s brought another resurgence, as classic fedoras became must-have accessories in adventure films.

Today, Stetson proudly embodies authentic American style, crafting not only hats but also a wide range of premium accessories, including caps, beanies, scarves, and gloves—all designed with care in the heart of the USA.

Discover Stetson's VitaFelt: All-Season Comfort

Looking for a versatile hat? Stetson’s VitaFelt collection is made from fine, patented wool felt designed for life on the go. These lightweight, water-resistant, and rollable hats are perfect for every season. Whether you're hiking through rugged trails, hunting in the great outdoors, or exploring the bustling streets of New York City, VitaFelt hats effortlessly combine function and style.

Stetson's Iconic Models: A Glimpse into the Collection

• Peaked Caps: Flat caps are a cornerstone of Stetson’s lineup. The bestselling Hatteras cap features a distinctive eight-panel design. Other favorites include the Kent with optional earflaps, the sporty Madison, and the classic Brooklin.

• Caps: Baseball caps like the timeless Plano and minimalist Rector are year-round essentials. For a bold look, Stetson’s modern take on trucker caps channels the spirit of American road trips and trucker culture.

• Hats: From the elegant Odenton Pork Pie and Penn Fedora to rugged outdoor styles like the Radcliff and Rutherford, Stetson’s hats cater to every taste. Need something for a special occasion? The sophisticated Virgi is a top pick.

How to Choose Your Stetson

With such a diverse collection, finding your perfect Stetson is easier than you think. Start by narrowing down your style preference—whether it’s a classic felt hat, a knitted cap, or fur-lined winter gear. For sizing, our detailed size guide ensures a flawless fit for men, women, and children.

Join the Stetson Legacy

Step into the heritage of the American West with a hat that’s more than just an accessory. Whether you’re seeking timeless elegance or rugged adventure, Stetson has something for every occasion. Proudly crafted with care and innovation, Stetson invites you to embrace the spirit of true American craftsmanship. Explore our collection today and find your perfect fit!